We have been pleased to mention you to Jacknife are top the latest go-to-paign to have Hard rock Resorts & Gambling enterprise Ottawa-the new brand’s earliest-previously Canadian venue! Since the Hard rock embarks into the an effective $350M extension and rebrand, we are honoured so you’re able to shape a strategy that do not only honors Hard Rock’s legacy as well as amplifies the ability during the Ottawa.

Recognized for delivering immersive recreation skills global, the hard Stone� has long been your favourite worldwide place to go for locals and people exactly the same. The company is actually a vibrant time off expansion and you can revitalization, and phase is determined getting a grand beginning out of Canada’s basic Hard-rock Lodge & Gambling establishment � having Jacknife top the new charge growing the brand new wade-to-paign for their Ottawa venue.

HRI became the first myself-had gaming team appointed an effective U

�Our 350 mil buck extension and rebranding will disturb the resort, enjoyment, hospitality, and betting industries in the East Ontario and you can past,� claims Christine Crump, Chairman out of Hard rock Hotel and you may Gambling enterprise Ottawa. Canadians will no longer need cross a border to relax and play all of that Hard-rock offers. Jacknife’s work coincides for the industry-classification really works and you may experiences i send to our visitors.�

The latest scope out of Jacknife’s works comes with a complete strategic and inventive growth of the latest wade-to-paign, having a pay attention to strengthening thrill and you may driving wedding all over every touchpoints. The newest venture tend to embody the brand new substance away from Difficult Rock’s bright culture, ensuring the hole will get a good beacon to have activities seekers.

�We are very happy to work together with a worldwide brand name such as Hard-rock at the such a crucial moment,� claims Mikey Richardson, Co-Creator and you can Ole777 Government Imaginative Director during the Jacknife. �The lead-up to the fresh new 2025 release provides the ability to perform one thing it is captivating-a campaign that do not only honors Tough Rock’s history plus amplifies the energy during the Ottawa.�

It connection stresses goal-inspired storytelling, which have one another Jacknife and hard Rock Hotel & Casino Ottawa worried about curating a smooth, high-impact brand name experience which can lay the brand new phase to possess a huge opening for example no other.

Hard rock Globally (HRI) the most globally recognized businesses with locations for the over 74 places spanning 313 locations where include had/licensed otherwise handled Rooms, Casinos, Stone Sites�, Live show Spots and you will Cafes. The Unity by Hard rock� international commitment program perks professionals to own starting whatever they like around the playing functions globally. HRI plus revealed a jv called Hard rock Digital within the 2020, an on-line sportsbook, merchandising sportsbook and you may sites gaming platform. Starting with an enthusiastic Eric Clapton guitar, Hard-rock is the owner of the fresh planet’s largest and most beneficial type of real musical memorabilia within over 88,000 parts, which happen to be exhibited at their cities worldwide.

S. Best managed Organization by the Deloitte Individual as well as the Wall structure Roadway Record inside 2021 and has now as the started honored four times. Hard rock has also been honored of the Forbes one of many World’s Best Employers, together with Finest Businesses for ladies, Range and you may The fresh new Grads and you may a premier Large Manager from the Travel & Entertainment, Gambling and Entertainment Community. Regarding 2022 All over the world Playing Honors, Hard-rock is called Land-Established Operator of the season towards next time in four age.

Hard-rock Around the world currently keeps resource grades out of no. 1 funding-degrees get companies: S&P Worldwide Reviews (BBB-) and you may Fitch Analysis (BBB). For additional information on Hard-rock Global, see hardrock or shop.hardrock.

Rideau Carleton Gambling enterprise theoretically opened because Rideau Carleton Raceway for the 1962, because Canada’s earliest-previously four-eighths distance oval and it has already been an option part of Ontario’s harness rushing area since that time. Since introduction of gaming within the , the metropolis off Ottawa has already established around $6 mil a-year and most $106 billion in total costs for holding Rideau Carleton Casino within the newest Federal Investment Part.

Having eager expectation of your own starting of one’s the fresh new Hard rock Resorts & Gambling establishment Ottawa, Rideau Carleton Gambling establishment remains unlock 24/seven, prepared to serve its site visitors with the same perseverance and thrill. Hard-rock are working to build a different sort of state-of-the-artwork recreation business which can soon give the newest renowned Hard-rock brand to help you Ottawa and you can enliven the city including no time before. Future amenities should include a contemporary resorts structure that have 150 room, as well as twenty two rooms, expanded playing floors as well as 1,five hundred slots, 40 live-actions table video game, and you may high-maximum gambling. Travelers can enjoy more ten eating, pubs, and you can lounges, like the legendary Hard rock Restaurant and Council Oak Steakhouse. The hotel can also be home to the fresh new antique Rock Shop, a-1,800 plus chair Hard rock Alive venue, and you will genuine songs memorabilia.

The fresh facility is a big rider from work design and certainly will use over 700 local owners, once completed. Hard rock Lodge & Gambling establishment Ottawa continues the brand new customs regarding society investment due to regional sponsorships and you can nonprofit partnerships, improving the lifetime of people and people the same since are founded not as much as Rideau Carleton Casino.

Rideau Carleton Local casino is actually operated of the Hard rock International and governed because of the Ontario Lottery and you will Gambling Firm (OLG). With OLG union, Rideau Carleton Gambling establishment demonstrates a regular commitment to in control playing that have complete implementation of OLG’s Plays and is accepted through the RG Take a look at certification program.

More resources for Rideau Carleton Local casino, see rideaucarletoncasino

Jacknife was an independent, full-solution creative brand agencies headquartered within the Toronto, Canada. With well over 29 many years of business experience, Jacknife has been at the forefront of delivering exceptional marketing and creative approaches to a diverse range of clients. Of the leverage the fresh new powerful mixture of strategic development, Jacknife allows brands to build significant team well worth through the electricity from development.